Waitly's brand, ready to use.
Logos, colors, type, and voice — everything you need to talk about Waitly accurately. For press, partners, and integrators.
Wordmark and monogram. SVG for web, PNG for everything else.
The Waitly wordmark sets the brand: Waitly, with the ai letters in our accent. The monogram is the same identity squared down for avatars and favicons.
Equal to the mark's height.
No text, image, or canvas edge enters this space.
16px mark · 96px wordmark.
Smaller than that and the typography breaks. For print, use 8mm and 24mm respectively.
Recolor, stretch, or animate.
No campaign accents on the mark. No skew, rotate, outline. No on-busy photography without an ink scrim.
Light-first. Signal is rationed.
Pure and slate dominate. Ink owns the type. Signal is the only color permitted to demand attention — used too often, it stops working.
Primary palette
Semantic accents — each has one job
Inter, Inter Display, JetBrains Mono.
Inter handles body and UI. Inter Display takes over at 24px and above. JetBrains Mono is reserved for technical or labeled content — never headlines or paragraphs.
Headlines, hero copy ≥24px
Fills empty appointments.
Body, UI, paragraph copy ≤20px
Waitly backfills cancelled slots within 90 seconds.
Metadata, eyebrows, data labels, code
PT-0492 · 09:30 · CONFIRMED
Warm-technical. Specific. Plainspoken.
We sound like a thoughtful operator, not a marketer. Concrete nouns over abstract ones. Active voice, present tense. Specific verbs. Numbers when we have them. Short sentences.
Fills empty appointments before they cost you money.
Revolutionize your patient engagement journey with AI-powered scheduling solutions.
Waitly filled 3 slots this week.
🚀 Big news from your Waitly team!
Words we don’t use: seamless, leverage, empower, unlock, supercharge, revolutionize, journey, ecosystem, holistic, robust, cutting-edge.
Working on a story or integration? Reach out.
For media inquiries, speaking requests, or partnership questions, email us at hello@waitly.com. Typical response in one business day.